Customized Jewellery That
Matches Your Personality
Perfectly
OUR BRAND VALUES
Dedicated
Delightful
Detailed
OUR ENEMY
Unimaginative Jewellery
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The Brand Story
DeFRED was founded in 1984 to chase this ambitious vision of creating beautifully-designed and lovingly-crafted jewellery that is admired by everyone and owned by many people. To realize this vision, we are resolutely-focused on our core business which is transforming classic jewellery designs into modern showpieces that you will want to wear all day, every day.