OUR VISION
Admired By All, Owned by Many
OUR VALUE PROPOSITION
Out Of This World But Within Reach
OUR VALUE-ADD
Customized Jewellery That Matches Your Personality Perfectly
OUR BRAND VALUES
Dedicated Delightful Detailed
OUR ENEMY
Unimaginative Jewellery
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The Brand Story

DeFRED was founded in 1984 to chase this ambitious vision of creating beautifully-designed and lovingly-crafted jewellery that is admired by everyone and owned by many people.
To realize this vision, we are resolutely-focused on our core
business which is transforming classic jewellery designs into modern showpieces that you will want to wear all day, every day.

The New Series